The plan to launch my copywriting business this year went something like this: 2023, new year (same me), new business! Woohoo!

But when I sat down to put everything together, I was suddenly inundated with articles on A.I (artificial intelligence) taking over the world and stealing all the copywriting jobs.

The art of storytelling when it comes to copywriting is powerful. Storytelling, when used in marketing and advertising, is a technique that is predominantly concerned with a particular narrative you wish to tell about your brand. Its aim is to invoke feelings and create loyalty between a business and its customers. It humanises your brand.

When you hire a copywriter for any copywriting services, you might wonder who gets to own the copyright to your copy? (Wow, now say that sentence 10 times in a row). The answer is; it depends.

I’m so excited to finally launch my official copywriting and creative content biz-niz. This has been a long time coming. For the past 5 years I’ve accommodated requests to help write something here & there for other businesses, work as a copywriter and social media content creator for an incredible law firm (still doing that day job!) and help out friends and family with creative ideas for their own brands.